Gujarat State Handloom & Handicrafts Development Corporation Ltd.,
(GSHHDC), an undertaking of Government of Gujarat was established in
1973 with the main objective of identification, revival, development
of handicrafts and handlooms of Gujarat. With the advent of GSHHDC,
it has been possible to develop handloom and handicraft products and
a continuous process of providing design input to make the products
having more utilitarian value and suitable for contemporary life style
without altering the traditional values of craftsmanship.Thousands of artisans/weavers,
who are inhabited in rural, urban and even remote area of Gujarat,
are covered under its various schemes of training and designs development.
Their products have received acclamation not only across the country but in overseas
countries too. Our activities have helped in creating sustainable employment opportunities
and income generation to the artisans working in the area of handloom and handicrafts,
which is a non farming sector of our Indian economy. With a view that ample marketing
opportunities are available to these artisans/weavers, the Corporation markets their products
through its GARVI-GURJARI chain of emporia across the country and supply to exporters,
which has created its market in overseas countries.
Gujarat has an array a rich variety of crafts. Its embroidery, bead work, wood crafts,
printed and woven clothes, pottery and tribal art are expression of the folklore and festivals.
The exclusive range of these works of craftsmen and woven imbued with the social and cultural hue
of the region from where they have sprung are original in nature and craftsmanship. Today far moved
from the hut or the village of the craftsman, pieces of handicrafts come to adorn the houses of the elite,
the five star hotels both at home and abroad.