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Gurjari

Handicrafts

State Government Schemes

The Corporation is implementing the various schemes for the promotion development of the handicrafts sector as per the details given below:

(i) General Scheme

The corporation is implementing various schemes for the promotion and development of handicraft sector as per the below details:-

Sales Promotion through Exhibition :-

Exhibitions are being organized within and outside the Gujarat to create awareness of the Gujarat Handicrafts and its reach to the elite clientele of contemporary living. The products manufactured by the artisans are sold in these exhibitions. The artisans are also invited for live demonstration of their crafts in the exhibition

Design Development :-

The handicrafts of Gujarat are appreciated and have attained new horizons in the world of crafts. However continuous design development is needed in the present market trends. New designs are developed through qualified freelance designers to crate sustainable employment opportunities to the artisans. Prototype samples are developed on the basis of the new designs and these samples are replicated in bulk quantities as per the market demand.

Publicity and Advertisement :-

To achieve higher sales it is necessary to create awareness about the products in the market. So under this scheme, publicity is carried through TV channels, Newspaper Ads, Handbills, Souvenirs, Banners, Hoarding, etc to create awareness among the customers.

(ii) Special Component Scheme

The Corporation is implementing this scheme for the benefit of the schedules caste artisans as per the below details.

Supply of raw materials :-

The artisans are not able to procure good quality raw materials to produce the goods as per the market demand due to their poor financial conditions. So good quality raw materials like cloth, threads, etc are supplied for the production of marketable products and to generate employment to the artisans.

Design Development :-

Design Development is a continuous process to achieve higher sales in the present market trends. New designs are developed through the qualified freelance designers to create sustainable employment opportunities to the artisans. Prototype samples are developed on the basis of the new designs and these samples are replicated in bulk quantities as per the market trend.

Procurement of the products from the artisans :-

The Corporation is providing employment by purchasing the products like beadwork, embroidery, patch work etc, from the artisans and these are being sold through the chain of Garvi-Gurjari outlets of the Corporation and exhibitions.

(iii) Tribal Scheme

The Corporation is implementing various schemes for the promotion and development of tribal artisans and crafts as per the below details.

Training

Training is imparted to the tribal artisans at their door steps by the qualified technicians and master craftsman according to the market demand. During the training Rs.1500/- p.m. stipend is paid to the artisans.

Tribal Mela

Tribal Melas are organized within Gujarat and outsides the Gujarat State to create awareness of the Gujarat tribal crafts and its reach to the elite clientele of contemporary living. The products manufactured by the tribal artisans are sold in these exhibitions and provide employment. The tribal artisans are also invited to give live demonstration of their crafts in the exhibitions. The artisans are paid traveling, lodging & boarding expenses and compensation of work loss to participate in the exhibition.

Supply of raw materials

The artisans are not able to produce the goods as per the market demands due to lack of quality raw materials and their poor financial conditions. So quality raw materials like cloth thread, etc are provided so as to generate employment to the tribal artisans.

Design Development

Tribal crafts of Gujarat are our age old tradition of uninhibited expressions of the native psyche and continuous innovation is a process to attain elite clientele market. New designs are being developed through the qualified freelance designers to create sustainable employment opportunities to the artisans. Under this scheme prototype samples are developed on the basis of new designs and these samples are replicated in bulk quantities as per the market demands.

Procurement of products from the artisans

The Corporation is providing the employment by purchasing the products from the tribal artisans and these are sold through the chain of Garvi-Gurjari outlets of the Corporation and exhibitions.

Publicity and Advertisement

To achieve higher sales, it is necessary to create awareness about the products in the market. Publicity is carried out through TV channels, Newspaper Ads. Hand bills, Souvenirs, Banners, Hoarding, Video films, etc. to create awareness among the customers.

Training of Carpet Washing and Clipping

A large number of tribal artisans are engaged in carpet weaving. The carpets woven by these artisans are sent to Jaipur for post weaving processors like clipping, washing, etc. Keeping in view of the employment popularity in this field, the training is imparted to the tribal artisans on post weaving process. During training the artisans are paid compensation of work loss, traveling and lodging & boarding facilities.

Tribal Corner

To create awareness of the tribal crafts and its reach to the elite clientele of contemporary living, it is necessary proper display of the products in the emporia. So scheme separate tribal corners are created in the emporia within State and Outside State for display and selling of the tribal products.

VI Cluster Scheme

With a view to strengthen the infrastructure support and to enhance the capacity of the artisans to cater market needs and to create additional employment opportunities in the rural areas, Corporation is implementing the Government Scheme in different areas with the main thrust on project ionized need based approach for integrated development of potential handloom and handicraft clusters with participation of craft persons.

The scheme envisages package support to the cluster of handicraft artisans, which will enable them to take up economic activity for sustainable development- through a participatory mode.

Central Government Schemes

Corporation is also implementing various schemes of the Government of India for the promotion and welfare of the handicraft artisans.